Four White Horses is a rejuvenated update of a lost classic. This version includes a glossary, samples of the medicine show pitch, and images.
Original 1947 edition sold over 250k copies
Includes new images, glossary of medicine show jargon, samples of “doctor” pitches, and a concise history of the patent medicine traveling sales phenomenon.
Dovetails into the growing interest in rediscovering history’s forgotten foremothers
Cover art by Mahendra Singh