Four White Horses and a Brass Band

Four White Horses and a Brass Band

True Confessions from the World of Medicine Shows, Pitchmen, Chumps, Suckers, Fixers, and Shills

Violet McNeal


  • Description
  • Author
  • Info
  • Reviews


  • Four White Horses is a rejuvenated update of a lost classic. This version includes a glossary, samples of the medicine show pitch, and images.
  • Original 1947 edition sold over 250k copies
  • Includes new images, glossary of medicine show jargon, samples of “doctor” pitches, and a concise history of the patent medicine traveling sales phenomenon.
  • Dovetails into the growing interest in rediscovering history’s forgotten foremothers
  • Cover art by Mahendra Singh

  • Author